I was wondering for a good while where the gluten free bread had gone from Lidl. I shop in there every week because it's more convenient to my home and I couldn't find gluten free bread on our weekly shopping run for a number of weeks.
It turns out Lidl were replacing the bread and introducing an entire range. Now gluten free shoppers have two options when it comes to a more wallet friendly range of gluten free products.
From my investigations (I went to a few Lidl stores to check out their shelf placement) I discovered that most have moved the entire range away from the bread section so it's not going to be where you normally found the last batch of their breads. They're altogether nearer to the baking goods and veg sections. I'm definitely good with this move, having it next to the baking area wouldn't have really worked for me.
In the range they've got white and multiseed loafs, buns, queen cakes, madeira cake, chocolate orange cake, sausages, and pudding so far. They'll be adding more later in the year. Below is their press release and price list. I've only had the bread and buns so far, I'll be munching my way through the range over the next little while and I'll keep you all posted ;).
Full list of products and € pricing:
Brand Description Weight Retail Price (€)
Just Free Gluten Free Pork Sausages 227g 0.99
Just Free Gluten Free Black/White Mini Puddings 260g 1.19
Press release
12.05.15
Free the Gluten!Gluten is Yeast-erday’s News Thanks to Launch of Retailer’s New Gluten Free Range
Retailer Lidl this week launched its dedicated own-brand range of gluten free products in style with a pop-up live game-show in Dublin’s CHQ. To celebrate the roll-out of the new ‘Just Free’ range, comedian and host Jack Wise urged people to ‘free the gluten’ in a bid to win hundreds of euro worth of vouchers and Just Free products. The range includes twelve great value gluten free products which are available now in Lidl’s 143 stores nationwide from as little as 99 cent.While Lidl already stocks a selection of coeliac-friendly products, this is its first dedicated own-brand range of gluten free products. With an estimated 46,000 people in Ireland living with Coeliac Disease, the range has been developed exclusively for Lidl in a bid to provide customers right across Ireland with greater access to quality gluten free options without compromising on taste or price.
From daily staples like gluten free porridge oats and bread, to healthy snacks, sweet treats and even weekend favourites like sausages and pudding, customers can expect to pay between €0.99 and €2.79 for the new range. Sourced from a selection of specialised suppliers, including local Irish suppliers like Loughnane based in Galway, a second wave of gluten free products will also be added to theJust Free range later this year.
Jasmine O’Brien, PR Manager, Lidl Ireland, said: “We’re delighted to launch our ‘Just Free’ range of gluten free products, a welcome addition to our current offering. Ireland has one of the highest prevalences of Coeliac Disease in the world and it’s important to us that our customers in every community across Ireland have access to quality gluten free products at affordable prices. ‘Just Free’ is available in stores now and customers can look forward to seeing additional products added to the range later this year.”
Full list of products and € pricing:
Brand Description Weight Retail Price (€)
Just Free Gluten Free Pork Sausages 227g 0.99
Just Free Gluten Free Black/White Mini Puddings 260g 1.19
Just Free Gluten Free Porridge Oats 500g 2.79
Just Free Corn Cakes/Unsalted Rice Cakes 130g 1.29
Just Free Corn Cakes/Unsalted Rice Cakes 130g 1.29
Just Free Coated Rice Cakes 100g 1.49
Just Free Gluten Free Iced Queen Cakes 150g 1.99
Just Free Gluten Free Chocolate Cake 320g 2.49
Just Free Gluten Free Madeira Cake 320g 2.49
Just Free Gluten Free Multigrain Rolls 225g 1.99
Just Free Gluten Free White Rolls 225g 1.99
Just Free Gluten Free Sliced White Lo 400g 1.89
Just Free Gluten Free Multigrain Loaf 400g 1.89
**Prices correct at time of release.
Coeliac Meal for Two with Two Gluten Free Beers in The Old Orchard Inn.
Chance to win some Brew Dog Vagabond gluten free beers!
As usual, catch us on Twitter, Facebook, and Instagram.
Just Free Gluten Free Iced Queen Cakes 150g 1.99
Just Free Gluten Free Chocolate Cake 320g 2.49
Just Free Gluten Free Madeira Cake 320g 2.49
Just Free Gluten Free Multigrain Rolls 225g 1.99
Just Free Gluten Free White Rolls 225g 1.99
Just Free Gluten Free Sliced White Lo 400g 1.89
Just Free Gluten Free Multigrain Loaf 400g 1.89
-ENDS-
**Prices correct at time of release.
Remember to check out our TWO competitions this week!
Coeliac Meal for Two with Two Gluten Free Beers in The Old Orchard Inn.
AND
Chance to win some Brew Dog Vagabond gluten free beers!
As usual, catch us on Twitter, Facebook, and Instagram.
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