There's been a little bit of a theme this week with gluten free beer.
The subject of today is Daura. They recently had a Estrella Damm launch party and we had a little fun at the event ourselves!
Daura is a Spanish beer and widely available in Dublin pubs and restaurants including Solas, The Stags Head, Bunsen, and Green 19 to name just a few! It is the most common gluten free beer on the market. With less than 3ppm, it's definitely worth a swig.
In fact, I have a much better review from a memory than I could ever write. I was actually approached outside The Stags Head on a sunny afternoon last summer by a Spanish woman wondering what pub I got my Daura beer in. She was so excited to see a Spanish beer in my hand. She was very proud that it was being sold here and needed to get herself one as it was her beer of choice at home. She rushed in and came out with one gleefully showing me her bottle, and then added, "It's gluten free too, but that doesn't matter to me." I think that's one of the best comments I've heard about it!
It is available in selected Centra, Dunnes Stores, Costcutter, Donnybrook Fair, Eurospar, Fine Wines, Londis, Mace, Molloys, O’Donovan’s, O’Brien’s, Spar, Supervalu and Tesco outlets nationwide.
Below is there Press Release:
Molson Coors’ Official
Launch of World’s Best Gluten Free Beer
Daura Damm -- Rated ‘Outstanding’
in Taste Tests
As any coeliac
or gluten intolerant person will tell you, there’s not a huge choice in top
quality food and beverages available to them in Ireland, despite the growing
number of Irish people who claim to be sensitive or allergic to gluten. Molson
Coors, Ireland’s third largest and fastest growing brewer is set to make the
lives of gluten intolerants a lot more pleasurable with its official Irish
launch of the gluten free beer Daura Damm, from the iconic Barcelonan Estrella
brewery, famed for its Estrella Damm premium lager.
The tasty result
of a long collaborative research process between the Estrella brewery and
Spain’s National Scientific Research Council’s gluten unit, Daura Damm became
the first beer in Spain to guarantee a gluten content below 3ppm making it
suitable for people with coeliac disease.
Ireland has one
of the world’s highest incidence of coeliac disease with an estimated one in
100 or 46,000* people suffering from the condition. So, it will come as welcome news that not
only is Daura Damm the No.1 selling, internationally recognised beer for coeliacs,
but it has won countless taste awards too including the Superior Taste Award at
the International Taste & Quality Institute of Brussels, a Gold Medal at
the International Beer Challenge and the World’s Best Gluten-free Lager Award
at the World Beer Awards by the Beverage Testing Institute.
Commenting on the
great tasting Daura Damm,
Robert Blythe, Marketing Director at Molson Coors, distributors for the Estrella
Damm portfolio in Ireland said, “We’re so glad to be able to offer such
a quality, premium beer to those with such limited gluten free beer choices. With all the flavour of its sister lager
Estrella Damm, Daura Damm sets a new benchmark of excellence in taste offerings
in the gluten free category to such a degree that we expect many beer lovers
who have absolutely no issue with gluten intolerance to adopt it as their beer
of choice.”
*figure from the Coeliac Society of
Ireland
Ends
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